One way to do this would be to make your free report readily available at your website and allow your website visitors the option to download your free report without even having to opt in to your mailing list. Though you may be hesitant about trying this, you have to remember that the more obstacles you put in the way of getting your report, the less chance people will have of obtaining the report and subsequently passing it on to others.

Another thing you don’t want to forget, is to include a statement in the report that clearly explains that people can pass the information along to whomever they choose. Just put a simple notice at the beginning and end of the report that states “If you found this report useful feel free to share it with a friend!” or “Please pass this valuable information to your friends and family!”.

If you make it clear that they can and should pass along your viral report, they will be more likely to do just that!